Photo by Elias de Carvalho from Pexels Here’s the million-dollar question, should you pay an influencer or just give away free products? I get asked this question a lot. In my 6 years of doing influencer marketing, brands and business owners are always curious about their rates and whether it’s worth it or not. In this blog post, […]
Daniel Wellington – How this Swedish watch brand leveraged influencer marketing to grow a $200 million watch empire in just five years
Photo by Cedric from Pexels With an estimated global size of US$752.5 billion in 2020, the fashion eCommerce market is expected to grow and reach a market size of US1.164 billion by the end of 2025, according to Statista. With so many brands launching every day, the fashion industry is becoming even more cutthroat, with […]
What is Influencer Gifting and How Can it Help Your Business Boost Brand Authority?
Photo by Liza Summer from Pexels As a business owner, you might be wondering why in the world would you give away your products for free? After all, nothing is for free nowadays right? If you have an online business and want a simple way to get more content and reach for your account, you […]
Why Influencer Marketing Is Totally Worth It!
Photo by George Milton from Pexels If you own an eCommerce brand or are in the fashion/beauty industry, this blog post is for you. If you’re wondering why you should care about working with influencers, then read below. 👇 What is Influencer Marketing? Influencer Marketing, to simply put it, is a social media marketing strategy […]